Slovenia Times

Slovenian fashion - Cliché: From Ljubljana to New York

Sexy, playful, comfortable, and accessible. These are the adjectives that best describe Cliché, a Slovenian brand established 25 years ago by Jelena Pirkmajer. The brand, which persevered through the economic crisis, is once again climbing to the top of fashion. The success of the new Cliché collection in the “fashion capital of the world” proves that the brand is something to be reckoned with.